Furniture Manufacturer Howard Miller and Ty Pennington, home décor expert and host of ABC's Extreme Makeover: Home Edition, announced that they are extending their creative partnership with a new line of home furnishings and accessories called Howard Miller Signature Home Furnishings by Ty Pennington. The new group will be a familiar mix of furnishings from a fine home furniture manufacturer and trusted home décor expert that any homemaker can easily use in a variety of ways to personally decorate an entire home.
"We know that consumers can sometimes get uncomfortable when faced with the challenge of decorating their home. Our partnership with Ty has resulted in a new group of home furnishings and accessories that can alleviate that discomfort," said Mark Siciliano, Marketing Director for Howard Miller Total Home. This new line – Howard Miller Signature Home Furnishings by Ty Pennington, according to Siciliano, "allows Ty to use his design expertise and style advice to inspire, support and even educate consumers on how best to express their own personal style when decorating their home."
The design concept for the new group is one that is undeniably simple and approachable so that any consumer can personally pair and match the right mix of furniture and accents to fulfill her furnishing needs while also creating a home that looks as if it were professionally decorated. This simple, easy-to-understand, informative furniture pairing system will be available in-store – at authorized Howard Miller dealers throughout the country – and online to make it "easy as pie" for a consumer to personally and easily pair together and then purchase Ty's furniture.
Ty says that "design is my passion." So, when Howard Miller, a respected furniture brand for over 80 years, approached him to design a group of well-built, practical and smart home furnishing with them, "it seemed like a perfect way to take a lot of ideas I'd been saving up over the years and turn them into realities." Ty says he understands how consumers struggle a bit with home decorating and he wants to change all that. "While I set out to make beautiful and smart pieces that fit consumers' lifestyles, I also wanted to make it easy for consumers to pick out, coordinate and imagine the various pieces in their homes." With more than 200 individual pieces, both Howard Miller and Ty Pennington are looking forward to the formal launch of their new group at High Point Market in April.
Why Howard Miller sought a partnership with Ty Pennington is easy to understand. Based on a study by Fortune Magazine, Ty Pennington was deemed the celebrity with the highest "purchase influence." Another independent study ranked him #7 among the most trusted celebrities only behind the likes of Tom Hanks, Oprah Winfrey and Michael J. Fox. Ty launched his television career as a carpenter on The Learning Channel's (TLC) Trading Spaces. In 2004, after four years on the cable remodeling show, he shot to stardom as the host of ABC's Extreme Makeover: Home Edition. Ty is a graphic design school graduate, best-selling author of home design books and has his own magazine called Ty Pennington at Home.
Headquartered in Zeeland, Michigan, Howard Miller has been crafting fine home furnishings for more than 80 years. Its offerings include the world's finest clocks and display cabinets as well as the industry's first collection of wine and bar furnishings. This family-owned company employs more than 1,500 people at 11 manufacturing and distribution plants worldwide.
For more information on Howard Miller and Ty Pennington's new group of home furnishings and accessories, contact Mary McLoughlin at 616/698-0748, or marymcl@aol.com and be sure to stop by the new Howard Miller Showroom at High Point located at IHFC, Commerce Wing, #C402, or visit www.howardmiller.com where you can also find the nearest authorized Howard Miller dealer.