WHFA & NHFA Offer Members Business Survival Hotline

Furniture World Magazine

Western Home Furnishings Association and National Home Furnishings Association announced that they have launched their first-ever Business Survival Hotline in response to concerns and questions raised by their member retailers in today’s uncertain economic times. The purpose of this hotline is to give retail owners a single phone number they can call to get the answers they need on questions relating to surviving in this current environment. The Business Survival Hotline was developed in partnership with JRM Sales & Management, a specialist in industry consulting. This FREE service, now available to WHFA and NHFA members, is a consulting service intended to help members respond to the challenges that threaten the survival or growth of their business. “When the market changes, many small businesses have difficulty adjusting to the situation,” said Sharron Bradley, executive director of Western Home Furnishings Association. “We can help them change the way they do business to survive in this volatile marketplace.” The Business Survival Hotline will field a variety of questions during regular business hours. Expert advisers will answer calls from retailers, providing information and arranging free, confidential counseling. Those calling the hotline can expect a response within 24 hours. “Many small business owners are reluctant to come forward and ask for assistance. We can assist them through the use of the Business Survival Hotline,” Joe Milevsky, CEO, JRM Sales & Management said. “Our consultants are ready and willing to provide our expert advice on ways to enhance cash position, marketing and business plans, organizational development, inventory and effective merchandising.” This no obligation phone call can give retailers peace of mind and potentially keep them in business for another day. For more information, retailers in Alaska, Arizona, California, Colorado, Hawaii, Idaho, Montana, Nevada, Oregon, Utah, Washington, and Wyoming can contact WHFA hotline at (800) 966-6062. Retailers in all other states and Canada can contact NHFA hotline at (866) 966-6063. About JRM Sales & Management: JRM Sales & Management is a powerful team of retail consultants and trainers. Our Retail Consultants deliver high performance improvement to independent retailers through Business Analysis, Business Planning, Sales and Sales Management Training, Merchandising, Marketing, Human Resources, Organizational Development, Budgeting & Financial Controls, and Warehouse & Logistics. About the WHFA and NHFA: The Western Home Furnishings Association (WHFA) is the largest affiliate of the NHFA, representing more than 1,000 independent home furnishings retailers in more than 2,400 stores in 12 western states. National Home Furnishings Association (NHFA) is the nation’s largest organization devoted specifically to the needs and interests of home furnishings retailers. NHFA’s membership comprises 2,800 corporate entities representing 10,000 stores in all 50 states and several foreign countries.