Furniture.com Expands International Footprint

Furniture World Magazine

Furniture.com Expands International Footprint U.K. based home furnishings website, mydeco.com, teams up with Furniture.com for international co-marketing initiatives Furniture.com, a leading provider of managed e-commerce solutions to the home furnishings industry, announced a new business development partnership with mydeco.com, a home interiors website featuring the U.K.’s widest range of home furnishing products. The new agreement will direct international site traffic between the two websites, encouraging mydeco.com’s U.S. visitors to shop on Furniture.com, and Furniture.com’s U.K. visitors to visit mydeco.com for shopping solutions. “Furniture.com has been the top rated e-commerce site in the home furnishings industry for over a decade. We are thrilled to be partnering with a strong U.S. brand to grow our online retail platform,” commented David Kelly, Chief Executive Officer of mydeco.com. “The unmatched online presence and high search rankings of Furniture.com will greatly increase our website traffic and awareness for mydeco. “ The co-marketing agreement will enhance each company’s international presence and focus on establishing a better overall user-experience for international website visitors. Initiatives such as a link exchange, banner ads and promotional messaging will work in conjunction to increase site traffic, generate sales and drive brand awareness for both Furniture.com and mydeco.com. Each company will encourage site visitors that are based outside of their respective service areas to visit the partner site. This agreement allows Furniture.com to strengthen its European services platform, and mydeco.com to further develop its brand identity in the U.S. marketplace. Established in 2007 by the creators of lastminute.com, one of Europe’s most successful online businesses, mydeco.com is an innovative e-marketplace for consumers and suppliers of home design and furnishings. The website brings together big name products from over 750 retailers, from high-end stores such as Heals, John Lewis, and Graham & Green, to niche retailers and independent designers. mydeco is the trading name of By Design (UK) Limited and features a Design Board of internationally-acclaimed designers: Sir Terence Conran, Philippe Starck, Kelly Hoppen, Kirstie Allsopp, Tara Bernerd and Marc Newson. “By offering consumers unrivalled product selections, a virtual community, professional design advice and unique room-planning tools, mydeco.com is transforming the interior design world,” commented Carl Prindle, President and Chief Executive Officer of Furniture.com. “After less than two years in business, mydeco.com has established a significant and unique presence in the world of online furniture shopping, making them a valuable partner for our international business development. We are excited by this first step in our relationship, and look forward to collaborating with mydeco as we pursue common goals of uniting consumers with home furnishings retailers. ” About Furniture.com: Furniture.com is the leading provider of managed e-commerce solutions to the home furnishings industry. Retailers representing more than $2 Billion in bricks and mortar sales look to Furniture.com’s category expertise, integrated commerce platform and service offerings to drive their online results. About mydeco.com: By leveraging leading edge technology and the very best in digital savvy, mydeco seeks to revolutionise the way people for design and shop for their home. mydeco com brings together more than 2 million products the home, from over 750 retailers. From high end to high street, mass market to niche, mydeco makes it easier to find what you are looking for without having to trawl the high street. The site features the latest technology innovations to help you find inspiration, create a space, share ideas and shop for your home.