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Editor’s Corner

Furniture World Magazine


Editor's Corner


Earworms, at least as I experience them, aren’t the worst thing as far as pathologies go, but they’re not the best either. For those who haven’t heard, earworms are melodies that just stick. They manifest in the same way that persistent, repetitive thoughts prevent folks from sleeping. They are also the reason I cover my ears and run from the room whenever I hear one; for example, almost any Beatles tune or a kitschy jingle designed, I imagine, to torment people like me. If I see you at the Vegas show, no humming please!

Only those that have “something special” about them get stuck. If you are interested, google the phenomenon. There’s a body of scientific research about earworms and how they turn people’s brains into MP3 players set on repeat.

Oddly enough, FS’ 2023-24 forecast has had a similar effect on me. It’s full of aesthetic themes and seasonal design shifts that are explained by Jaye Anna Mize at FS (the re-brand of Fashion Snoops) in this issue.

Mize says she isn’t a fan of the word trend. Perhaps it’s because trends aren’t always supported by underlying social factors. Or, they don’t have the same durability as full-fledged design movements. My point is that the FS 2023-24 forecast presents design themes in a way that isn’t merely a reboot of cyclical style introductions.

Maybe I haven’t been paying close attention over the past few trend cycles, but the current FS report seems special. It presents a unique opportunity for Furniture World readers to adapt their buying, marketing and displays in 2023. Giving form at retail to emerging trends by providing additional context might be game-changing in this uncertain economy. Now could be the perfect time for your shoppers to get behind an iconic design movement that resonates with their lives, perhaps even keeping them up at night like a tune they can’t get out of their heads.

Russell Bienenstock is Editor-in-Chief of Furniture World Magazine, founded 1870. Comments can be directed to him at editor@furninfo.com.