The choice is yours. Will you have holiday sales this summer or holiday events? The difference is how you
make
your store POP!
It’s the Super Bowl, the Masters, Black Friday, and the Rose Bowl Parade all wrapped up in one package. The
summer
selling season has started!
The season already kicked off with Memorial Day and by the time you receive this Furniture World edition, it
will almost
be Independence Day. These are the two hottest holidays on the mattress-selling calendar. The season winds down
with
Labor Day. Many of your shoppers wait for these holidays to order their new beds.
Think of all the special days in the next couple of months: graduations, weddings, Father’s Day, and
back-to-school. The
summer is also the time when many families move into new homes, which is prime mattress-selling time.
Your advertising will bring in lots of foot traffic. Your shop needs to look ready. The choice is yours. Will
you have a
SALE, or will you have an EVENT?
Your Event
If you’ve decided to have events, it’s the Point-Of-Purchase displays that you use that will make your store
‘POP.’
July 4th and Labor Day are times when your customers decorate their homes and yards. Flags, bunting, grilling,
fireworks, music, parades and more! That’s what turns a holiday into an event!
Setting the right point-of-purchase material lets your shoppers know that something special is going on.
Your event should start outside your building: Set out fresh flags and banners, and lots of balloons. They are
inexpensive and fun.
Add in the summer sounds of music—even in the parking lot if the landlord will let you. It’s okay to decorate
your
delivery vehicle, too.
Next are the window banners. Keep them simple—six words or less. Holiday Sale—Special Savings. 60-Month
Financing.
Mattresses as low as $199.
“Your shop’s interior is a blank canvas! Keep the summer soundtrack going. Pin colorful helium
balloons to your best
sellers.”
Your shop’s interior is a blank canvas! Keep the summer soundtrack going. Pin colorful helium balloons to your
best
sellers and those you want to move out. Use a sharpie to add “$49 a month” or “Hot Buy.”
Get your factory reps to send tent cards or tri-folds. There is no need to place them on every bed, but place
enough so
they are noticeable. Be sure that every mattress has a printed price tag with the holiday savings price. Use
kickout
cards if you have them.
Add bunting, crepe paper streamers, and small flags to get that holiday feel.
No event is complete without the proper wardrobe. Just like you may dress in costume for Halloween or wear green
on St.
Patrick’s Day, this is the time to don the good ol’ red, white, and blue!
Canadians have plenty to celebrate, too! This summer, there are at least eight national and regional observances,
including Victoria Day and Canada Day.
Play it right, and your store will look like a fun party, not just another vanilla box with fluffy white
rectangles. Put
on your holiday smile and rock it this selling season.
“Think of all the special
days in the next couple of months: graduations, weddings,
Father’s Day, and back-to-school. The summer is also the
time when many families move into new homes, which is prime mattress-selling time.”