By Katherine Andes
The new Google Insights for Search tool is great for comparing keyword terms. It’s fast and very simple to understand.
For example, while working on a web page for my own business, I was weighing the difference between “web content developer” and “web content development.”
I went to the Google Insights for Search tool and typed in both of those terms.
Instantly, I could see that “web content development” was searched for more often than “web content developer.” So I optimized the page for that term, which means I included the term in a headline, a few places in the content, and in the meta tags.
Not to say that the other term wasn’t a good one, too — I may use it as a primary keyword on another page later.
You may have a page and you’re trying to figure out whether to use: “modern dining room sets” or “contemporary dining room sets.” Which one do you think people use most often? Test it yourself. Go to Google Insights for Search and see which one is searched for more.
Also note that you can search for more than two terms at a time. Another big plus is that local companies can refine the search to see what term is most popular in their particular metropolitan area.
There are other options for the tool as well. So do explore.
The Google Insights for Search tool is truly powerful market research, on the fly, and it’s free! Take advantage of it.
Easy Furniture Web Tip #30: Go to Google Insights for Search to quickly compare keywords when building new pages for your website.
Katherine Andes is a consultant who specializes in web content development, including search engine optimization, and landing pages — especially in the home improvement market. You can phone her at 559.589.0379 or email at email@example.com.