Easy Furniture Web Tips
A collection of website & SEO tips from Katherine Andes
Put your phone number on your website prominently and often and, then, answer the phone...
Please don’t skip seriously paying attention to your title and description tags.
Create individual bio pages for your talented staffers and then optimize them for better search results.
Update your holiday hours regularly on your website, Google Business Profile, and Yelp.
Check that all the signup text and call-to-actions on your website are properly linked.
Capitalized letters in menu items stand out and are more readable.
It’s good to have a professional, consistent look with your marketing, but you don’t have to overthink your branding.
Build two attractive posts for your Google My Business page.
Review your account settings on all of your web sites yearly.
Post your new or refreshed web pages to Facebook, Instagram, or Twitter.
Help your customers when they want to go back to your Home page by including a HOME button in your top menu bar.
When pairing a keyword phrase with a locality, you don’t have to worry about periods.
When you get emails from SEO companies, sometimes they’ll give you information you can use.
Writing title and description tags is critical for local search results, but it’s not everything.
Strive to prettify the sound of your website with copy that’s friendly, well-written, and avoids cliches.
Take the time to truly consider highlighting the benefits when writing for your website, email campaigns, or social media posts.
Always look for ways to make your website more engaging for your visitors.
Heartfelt copy on your web page is just what you need to connect with your visitors.
Negative keywords don’t affect search engine optimization efforts.
When in doubt about a grammar issue simply do an Internet search and find your answer promptly.
Yours, theirs, its are common words people often misuse when writing web copy.
Check your copy for superfluous "thats".
Review all your web content to see if you need to revise your text to 2nd person. It’s well worth the effort.
Don’t use bad SEO techniques even if Google sometimes rewards them.
Weather the lockdown storms by adapting and overcoming.
If you haven’t had a website checkup in awhile, be sure to do so soon.
A way to get ahead of your competitors is to tend to those web marketing tasks that stalled during the lockdowns.
Make it a habit to unplug and replug all your devices weekly.
Animated logos are fun and useful, but they aren’t suitable for websites.
A high-end furniture store with an elegantly designed website should still keep usability in mind.
For furniture stores competing with online retailers and big box stores, it’s important to keep that personal connection with your customer base.
Appreciate the talents a terrific copywriter can bring to your business.
Announce new website pages everywhere you can, the effort will drive traffic to your website and help your website stay relevant and fresh, helping you to build trust between you and your customer base.
To help Google find your new web page, post a link to it on your Facebook, Twitter, and other social media pages.
If your website or social media needs some TLC, stop waiting around for your daughter or your nephew and hire a professional.
Fight the quarantine blues. Use some of your slow time to tidy up your office and your website.
Never underestimate the power of the words on your website.
Why guess which keyword is best for your web pages when you can know for sure.
Promptly, write down every little inspiration for your web marketing.
When rebuilding your website, be sure to check whether your site’s font style looks best with one-space or two-spaces after a period.
Even if you have a big firm helping you, you can get even better results with a copywriting SEO specialist.
Make sure you personally have access to all of your Internet platforms.
Be positive and roll out the red carpet on your website to get folks into your store.
Put some thought into developing your footer to help your visitors and improve your search rankings.
For good local search results, SEO basics are still king.
When writing sales emails, be sure to make it pretty.
It’s natural to procrastinate before tackling a web writing project; it may even be helpful.
Make your customer follow up emails friendly and genuinely helpful.
Promote the see-touch advantages of shopping in your brick and mortar store.
One of my favorite SEO copywriting techniques is simply to rearrange the copy to include my client’s best keyword phrases.
When a video arrives without the text content or, at least, a good summary, I’m more likely to delete it and not consider it at all.
When folks realize that each time they receive an email from you, that they are tapping into your unique expertise, they will be more likely to consistently open and read it.
Claim and flesh out your Yelp listing to ensure you get the most exposure for your local furniture business online.
Use an online transcription service for fast and painless transcription of audio content.
If you want to improve your SEO, be sure to track your website’s visitors with a good tracking tool.
Optimizing the keyword phrases on your local furniture website will help you compete with national online sellers.
Sharing vivid details and examples on your website will help you connect with your customers.
Put a note in your calendar to review your web pages to ensure none of your images have gone AWOL.
For the best possible ROI for your website investment, be sure to plan for the new and unexpected.
National Internet marketing strategies are overkill for the local business.
Write description tags that work for both desktop and mobile searches by putting your most important information in the first 130 characters and extending the cliffhanger.
Google does an about face on longer description tags.
Your business can no longer afford to go without an SSL certificate.
Get more click-through and selling power on the Google search results page by writing longer description tags.
Writing headlines can be easy if you just look for a great line within your article.
Take advantage of Google’s new standards and write longer description tags.
When developing the content of your website, be sure to include the selling points your sales staff communicates with customers.
For smoother copy on your website, remove extraneous “thats.”
Please check the copyright dates in the footer of your website. You do have copyright dates on your website, right?
Make sure you have an up-to-date website, Facebook page, Yelp listing and Google My Business listing.
There’s a new feature that Google My Business offers that furniture retailers should definitely take advantage of.
To get your web and other online content done in a timely manner, hire a savvy web copywriter who knows the playground.
For most local furniture companies, basic SEO work is sufficient to deliver good rankings.
For most local business owners, website analytics “reports” are just meaningless “bling.”
Whenever a web tool tells you something is wrong, don’t be too quick to believe it.
Always look for web service providers who know how to make “fine stitches.”
When you see a misspelled word, grammar error, or some other mistake on a website, please let the company know.
Write the first draft of your web content without looking.
Glowing testimonials sitting on your desktop won’t get you new customers.
Recently, I’ve discovered that using the “text to speech” function on my computer helps me to listen better to my drafts.
When I do follow my own advice, the whole process is so much easier, virtually painless, and I kick myself for not doing it all the time …
For the past several years, web designers have been retiring the “home” button in favor of having folks click on the logo. I don’t like it. Here’s why …
Well-developed portfolio content can last for years even with changing styles.
Find out what sets your company apart then promote it without being obvious.
If your web address is hard-to-remember or hard-to-spell, simply buy a different domain and point it to your current one. Here’s how …
There’s a way to see your prior website even though it’s no longer published on the Internet.
If you wait until the last minute to start your web content writing project, you’ll miss all those ah-hah moments … and maybe the next great idea.
Good moneymaking ideas, including for your online marketing, can come from anyone in your company.
You may pride yourself on how quickly you can do creative work, but you’re shortchanging yourself and your business if you make it a habit.
Don’t forget to add the city next to the name when placing a testimonial on your website.
If you don’t have a deadline for a project to improve web content, it might be because you don’t have an urgency that requires a deadline.
A good graphic with a good offer may be better on Facebook than a video.
I’ve noticed that many web-building platforms are touting their products as “SEO Friendly.” My concern is that folks who use these platforms will think …
Use the “find text” keyboard shortcut tool to quickly find words on a web page.
When you sit down to write web content, it’s perfectly normal to “flounder.” This problem is like a whack-a-mole. It comes up…
Google’s new search results page means you need to pay more attention to your Google My Business listing. Here’s why …
Both your retail store and your website can benefit from professional merchandising.
When someone gives you an idea for your website, listen, take notes, and give the idea a chance.
Many, many times I’ve worked with web developers who have said something was done and it wasn’t.
Home pages should have enough text to help with higher rankings in search results and to help motivate the buyer.
Like a jigsaw puzzle, search engine optimization often requires trial and error to discover what will work.
Be polite and respond promptly to online reviews about your business.
Test your web page’s text by “turning your chair around,” so you are not distracted by the looks of your website.
Prioritize your search engine optimization and you’ll soon find yourself attracting more clients and making more sales.
When claiming directory listings like Yelp or YP.com, fill out the profiles individually.
Make sure your Yelp profile is claimed, stocked with images, and written well.
It’s not enough to write naturally.
As a website owner, you are not a journalist. You do not have to quote a customer word-for-word, mistakes and all, making him or her look uneducated.
Many companies just have a “global” description tag that is the same for every page. Make sure yours are unique for each page.
For better search rankings and conversions, carefully develop your title tags with each page’s keywords.
Search engine optimization (SEO) is not like paying for a print ad and choosing where you want it to appear in a publication. Nor is it like paying for a digital ad that shows up alongside organic searches.
Elements that are fine on the desktop version should be removed for the mobile-friendly version of your site. And sometimes things just go wonky and should be fixed.
Link building is an important part of helping your website to rank well in search engines. Start with the easy stuff.
Today, I’m going to tell you a few things regarding your website you don’t need to worry about.
When compared with other forms of marketing, investing in quality web content is a bargain.
Today, you have many options. There are many more extensions available: .co, .us, .biz, .info, .city, .solutions, .expert, .xyz, etc.
Sofas & chairs are on sale now. Come in & browse our spacious showroom chock full of easy chairs & accent chairs & formal chairs & sofas & sectionals & love seats & more.
Besides the ethical problems of using stolen content, there are other issues. Google downgrades duplicate content in its rankings.
If your web traffic has unexplained surges in traffic and high bounce rates, be aware that you may be the victim of ghost analytics wreckers.
You never know when a video will go viral and help your business in ways you can’t think of. Look for opportunities to create videos about anything interesting.
When looking to hire out SEO copywriting work be sure to check samples to ensure they don’t write SEO awful.
It must mirror your retail furniture business in terms of these five important attributes.
There are steps you can take to fix bad Internet reviews, including contacting the reviewer and repairing the problem. You may also contact the moderator and …
Use secondary and accent colors in your website design to bring unity, interest, and life to your web pages.
Recognize and appreciate the high level of creativity you bring to your business.
Hearing the crickets sing? Professional commercial writers know that it’s relatively easy to overcome writer’s block.
Nine problems to watch for when updating website content that can reduce traffic, customer engagement, and conversion rates.
Whenever there’s an announcement from Google, it’s a good idea to wait a bit until the dust settles before spending any money or staffers’ time and talent.
When the topics are all grouped together on one page, it’s difficult for the search engines to determine what the page is about. They may simply serve it up in their listings as a “furniture trends” page.
Check out how your headlines render on a smart phone and mobile device. Then adjust accordingly.
“Welcome” is for your doormat, not your home page headline.
Here’s why …
You will be surprised how many things go wonky on the different devices.
The simple facts about image resolution (DPI) for print and web work that confuse many business people.
The most important thing is to keep in mind is your target customer. What does she want when she comes to your site? Most likely, she wants to know if you can solve her problem, how fast you can solve it, and will you stand behind your products and services?
Easy Furniture Web Tip 191: Use Fetch as Google to get your new web pages found by prospects faster.
If you or your employees like to listen to music while working, check out this resource for non-distracting music that promises to boost your concentration for all kinds of tasks.
301 redirects help your customers still find you when you’ve moved and they and help your rankings stay strong.
Today’s tip is a “polishing” tip — something that will help make your web pages look more polished.
Creating a word cloud with a simple free tool is a snap and looks cool.
Do not ignore notices to update to the latest version of your CMS theme or hackers may insert external links that can hurt search rankings, divert business and include unseemly content.
Write a furniture blog post painlessly five minutes a day for five days.
Tips for finding home furnishings topics to blog about and setting a writing schedule that won't overwhelm you.
Go ahead and put the phone numbers and email addresses of your sales staffers on your website.
Get some pictures of your customer's finished projects —the more professional the better—and write a few paragraphs of content.
Resist the urge to fully justify your text. Align everything left and it will be easier to read and look better on mobile devices.
For your next site upgrade, consider a responsive web site that “responds and adapts” to the device your customers are using.
If you have a tall website banner only on your home page, construct a smaller one for your interior pages.
Take a critical look at your website's copy. Then ask yourself if the copy reflects your unique story.
Promote your Facebook and other social pages in your email signature tool.
Creating good web content is hard work, not fun.
New content in the form of a well-written helpful web article can really be a workhorse to help your business grow.
Consider a remarketing campaign to keep prospects aware of your brand.
Being shy can cost you customers.
If you can’t afford a full-blown search engine optimization campaign, you can still benefit from do-it-yourself SEO practices.
Are you grumpy when it comes to writing your About Us page? Do you keep everything about your store “professional”? i.e. corporate, impersonal, stuffy … grumpy?
This week I want to give you an easy tip to help you write “likeable” copy. It’s a simple 5-step process.
The main goal of your web content should be that you want folks to think, “I like these guys.” Then they’ll take that call-to-action.
Six ideas for getting material to post to your store's Facebook account.
Google does what is known as "personalization." It tracks your searches as well as your location and serve listings according to what it thinks YOU are looking for.
Before sending out e-blasts, web articles or even emails, follow a checklist to make sure they are error-free. Here is a sample checklist.
Both SEO and pay-per-click campaigns can work together to help you stand out from your competitors on a search-results page.
Don’t you hate it that people are phoning you and emailing to say that you need search engine optimization, commonly known as SEO?
Incorporating website testimonials with well-know locals can make a huge difference in making sales.
Allstate "Mayhem" campaign shows that sometimes it is best to go with your instincts.
Be real on your About Us page, but don’t give your customers too much information.
If you regularly work with web content, begin making yourself familiar with HTML code. It’s not as hard as it looks.
Sliding pictures in banners on furniture websites are very popular right now. Just my opinion, but I think they’ll be an example of what not to do in a few years.
Add clients' comments in text as well as audio. This helps the search engines identify the content of the page, and it helps those folks who just don’t want to click on the audio and listen.
To keep track of the terms you are using on your web pages, track keywords by using a simple spreadsheet.
Get into the habit of sending out a regular blog / email newsletter to your prospects and clients. Set up a regular schedule. For a furniture dealer, once a month is just fine.
Analytics and statistics are great, but you don't really know how your customers found you if you don’t directly ask.
Email marketing ensures your prospects won’t forget about your business when they need a specific furniture product they are looking for.
If it doesn't work properly on different devices you need to contact your web developer or create work-arounds.
The inverted pyramid style is fine for news stories, but not for web pages.
Your writer needs to deliver your pithy sales message covering at least five bases.
There are three different Facebook icons that you should have on your website. They all have different functions, so try not to leave any of them out.
It’s perfectly fine to research your keyword phrases after you’ve written an article or blog.
Make sure that all the important ways to share your content are on all of your web pages.
Always use an email marketing company for your email blasts. Don’t send emails out from your in-house computer network.
That way your website is still active on your prospect’s browser in a separate window.
Exercise extreme caution when placing outgoing links on your website. You worked hard to get your visitors to your site. Let’s keep them there.
It's a good idea to expand your web site with new content on new pages and with new keywords to bring in new customers, but don't worry about changing content on pages that are already performing well.
I’m amazed at how often I still hear “I trust my IT guy, he knows SEO.” And then I do a search for the main keywords of the business paired with his city and his business doesn’t show up at all in the search results. Zip. Nada.
Make sure your website design makes people happy when they land on one of your pages. A great designer will dig deep and help you get to that happy place.
Don’t put it off. Start collecting email addresses on your website, in your store, and whenever you grab a business card.
When you want to build a new page on your website, you should research which are the best keywords for a particular page. If you put those keywords on your page (just a two or three, please) and in your tags, you have a better chance of having that page do well in search results.
When possible, put important elements on a web page in more than one place. I recommend three placements. Don’t worry about being redundant.
I hear experts telling people you have to do everything right. Your Internet marketing all has to be strategized, synchronized perfectly, every single metric measured, blah, blah, blah...
When redesigning your website, remember the amazing power of a smile. Try to develop that smile factor in your design.
Always, always, always double-check that work assigned to your web developer is actually completed.
When you post a comment on a blog or article, be sure to post your picture, too. Just go get a Gravatar!
Just take a few moments to comment on a furniture industry blog and be sure to leave your website address in the space provided.
When writing the copy to go with your video script, don’t worry about writing it word for word. Feel free to expand on it and even “wax poetical.”
Go ahead and offer videos on your website or in your e-newsletters. But also include the text for those who prefer to read. The text will also help search engines rank your page higher.
This week’s Easy Web Tip is really easy. In fact, some of you will yawn. But if you don’t already know this little tip, you will be very happy today.
Despite what some “social media experts” say, your website is still the heart of your online marketing. Keep it healthy.
Furniture styles change. So do website styles. If it’s been a while since you built your website, it’s time for a website makeover.
Always listen when someone gives you a web marketing idea. Write it down. Let it ferment in your mind. The good ideas that you can use will rise to the top.
When you know you’re going to get a link to your website from an online source, try to get an anchor link.
Using keywords is like using fishing bait. You wouldn’t put 50 pieces of bait on one hook. Similarly, you shouldn’t put a lot of different keywords on one web page.
When a web developer tells you your web page code is messed up, it’s really no biggie.
It’s easy to think you have an effective web site if it’s pretty. But beauty is only skin deep … with people and with web sites. You need depth to outshine your competitors.
Strive to develop a website better than your competitors. It doesn’t necessarily mean glitz. It does take skilled web content development.
When you’re writing a page with lots of complex information (About Us, History, Customer Service), be sure to execute a “glaze patrol” before publishing.
When sending out offers with promotional codes, avoid playing trick and trap with your web site visitors. Respect them. Play fair.
A follow-up questionnaire sent to your customers after a sale enhances customer service, provides market research, and yields great testimonials.
Joining various Groups on LinkedIn can help you generate new ideas for your business and resolve problems with respect to day-to-day operations.
LinkedIn has proven its value. It’s a must for all people in business. But just signing up isn’t enough.
Map listings are taking up more of the local search results. Claim your Google business listing so you show up. Also claim listings on Yahoo and Bing.
American Idol succeeds because the producers are not afraid to mix it up and have spontaneous fun with the show. You can do the same and increase your retail sales. Here are ideas for giving random gifts, taking customers "backstage" and other ideas.
Your main differentiator should be reflected on your home page — preferably the headline. It should definitely be in the home page title tag and the description tag, which will show up in a snippet on a search results page. This will help attract your target customers and get them to click through to your website.
Sales are made more on emotion. A customer falls in love with a piece and then strives to justify her purchase logically. So first help your customer make an emotional connection with the products on your web site.
Develop rich customer testimonials for your website to prove to your prospects that your store is the best and to attract more prospects through local and longtail searches.
A good way to prove your customer service is to use genuine testimonials. If your company really is great at “customer service,” you should have a boatload of them.
If you have just another pretty furniture website, you need to pause and dig deep to make your website an “American Idol.”
Be diligent about regularly checking your rankings for important keywords, but verify using various sources. If a ranking seems good to you, call a friend in another city and ask him to check on his computer. And always sign out of your Google Account before checking.
Your customer can enter your website on any web page. So you need to make sure that every interior page has some general home-page elements to assist her in finding what she needs.
When a satisfied customer tells a friend in person about your store, that one person is a potential customer. When she tells her friends on Facebook about your store, hundreds are your potential customers.
Optimize your website for local search so that customers can find your site in the first place. Then develop pages so that customers can quickly find what they need and why they should purchase from you.
Copying content from a fellow franchisee’s website is not cool and it could lead to a Google penalty.
A good Internet expert is hard to find. Once you find one, hold on to him or her. And be careful before believing the guys who promise you the moon.
Scour your web copy for clichés. When you find one, don’t quit until you find a way to rewrite it.
A complete physical address on every page of your website helps your customers find your store. It also helps with search results.
Your web copywriter might be terrific. But it will all be lost if you make her words “inaudible” with poor placement.
Be very careful of SEO companies handling the content of your web pages. You might get stuck with a bottom-feeder copywriter!
You need to be vigilant to stay ahead of your competitors and the ever-morphing Internet. Remember, a top Google ranking can fall like a shooting star.
Keep your website locked up tight. Change your password whenever you make changes regarding who is working on it.
There is absolutely no need for double opt-in. It costs you customers. If you already have it activated, turn it off.
Furniture retailers who use an e-commerce storefront website need to customize accessible pages to show their customers they are not just another cookie-cutter online store.
Differentiate yourself from the faceless online mob by personalizing your website, being accessible, and putting on your best face.
Avoid trying to trick search engines into giving you high rankings. Just do the solid work of helping them understand what your page is about and why they should give you high rankings.
when you write copy for your website and run your Spelling / Grammar Check in Microsoft Word, your reading level will show. Strive for 5th to 6th grade, but a little higher is okay.
Pitfalls you will want to avoid when setting up a Facebook page, plus ideas for content that will help you to build relationships with followers.
On your web site, you don’t know which 1000 words your prospects will think of when they see images of your products. Help them along with headlines, captions, and some body copy.
The top of your home page is super-valuable real estate. Putting “Welcome” there is a total waste of that space and costing you traffic.
Gray text is all the rage with web designers these days. Before using gray, be sure to think it through to ensure it’s right for your site.
To keep visitors on your site, it’s a web best practice to embed video rather than link to video off-site. It’s also easy.
Before publishing a print or website page, proofread by printing out the page and slowly reading out loud.
Be different from other websites and use larger font sizes. Your readers will stick with your web pages longer.
It’s easy to perfectly and professionally match colors for your web pages, e-newsletters, and banner ads with these free tools.
Smaller companies need to stop nickel and diming their web sites, face the hard facts, and allocate much more of their marketing budget to web development.
To cover all bases, you should optimize your website (for example) for both terms “bunk beds” and “bunkbeds.”
Your website and Internet Marketing campaigns don’t have to be perfect. They just need to be a little better than your competition.
If a spam email goes out to people in your address book, you’ve probably been “spoofed” and it’s usually no big deal. But, still, be careful and take precautions just in case.
When text isn’t clickable, avoid using
colored fonts and underlines on web sales pages. Also be exclusive
with your link colors.
Good Internet copywriters are worth their weight in gold. For ROI, skip the article mills.
Even if you have an “easy” content management system, plan on some man hours and a learning curve for properly maintaining your website.
Join the Better Business Bureau to get valuable “link juice” from being listed in their directory and to use their online seal on key pages of your website.
When writing alt tags, be sure to identify or announce that you are about to describe an image.
Periodically, check the links on your website. Make sure you don’t annoy your visitors by having misdirected or broken links.
Getting a "no" out of the way first improves your chances of getting people to take a look at a survey, brochure or other information you want them to see.
Stir up hope in your customer with your web page headlines to win her heart and help her to take action.
Tap into your customer’s pain with your web page headlines to help her recognize an urgent need for your product or service.
Along with always adding new pages to your website, set aside some time to revisit, review, and refresh existing key pages.
Check all of your suppliers’ website store locators to ensure your store’s website is listed and linked.
Nobody knows it all when it comes to Internet online marketing. You need educate yourself; be prepared to make mistakes and learn from them; and, be prepared to hire more than one person or firm.
Ready-to-buy customers should be the goal of most furniture dealer websites.
If your website content isn’t original, Google won’t give it any “points.” So it won’t help your search results rankings. If the piece has good information, your customers might like it, but if they don’t find you in the first place … “Houston, there’s a problem.”
It’s fine to have the brand logos on your site, just don’t make them active links to the manufacturer’s web site.
If you’re in business, you need to “link in” to LinkedIn. It’s a proven, powerful, and effective networking resource. Thankfully, it’s easy.
There are certain phrases everyone has become accustomed to when visiting a website: Home, About Us, Contact Us, Support, etc.
When someone calls to sell you SEO services to get your website high rankings, don’t be impressed just because the rep has you type in a term that results in a single high search engine ranking.
The online reading speed of web pages is 25% slower than print pages, so it’s even more important to make sure your pages are easy on the eyes.
Ban “info” from your company’s email name address. Instead, make it personal by using a real person’s name or make it fun by using an iconic fictitious name.
Don’t be afraid to sign up for a Facebook Fan Page and Twitter account. Social media marketing doesn’t have to be perfect. Just get started now and learn as you go.
There is no need to fill in the keyword meta tags. And leaving them blank may slow down competitors.
High rankings matched with poor website pages means no sales. Improving your SEO should always be combined with improving your individual web pages.
Claim your local business listings with Google, Yahoo, and Bing for years of free advertising at the top of search results pages. BTW: You don’t even need a website to claim these listing pages.
When looking for search engine optimization services, make sure the SEO is helping companies rank for keyword terms that have value.
Spend some time thinking about what you want from your website: Better Customer Service? Leads? Online Sales? In-Store Traffic? Then invest time, talent, and treasure to achieve those goals by developinging a truly good and effective website.
To get the best ROI from your storefront website, be sure to write custom content that shows off the unique strengths and benefits of your individual store.
Recruit strangers at coffee shops or airports to do web site testing in order to know how to best improve your site.
When writing your web copy and other documents, just put one space after a period.
By continuously listening to your sales and customer service staff, you can target your copy like a sharpshooter.
It may seem elementary, but many businesses don’t do this: Always have a button clearly marked HOME so that people can get back to your home page.
Spend some time and think about what makes your company unique. Then be sure to prominently display that uniqueness on your web site.
Don’t believe anyone who says meta descriptions are obsolete. Write a different meta description for each of your pages.
Improve your website by leaving plenty of “white space” on your web pages for a clean and attractive look. It also makes the text easier to read.
Even if you don’t think you need a website, yet; at least, get a small one up and running to start the time clock for page rank.
You can make your home page better by keeping it clean and uncluttered. That way visitors can quickly find their unique areas of interest.
All sales pages on your web site should “complete the sale” in your visitor’s mind. Do this by adding value along with thorough web content development.
A pay-per-click campaign on the Internet is most effective when visitors click through to a dedicated and well-constructed sales landing page spotlighting a specific promotion.
A pay per click campaign on the Internet is like direct mail, but you’re only charged for those who “open the envelope.” It delivers prospects who are highly interested.
Most web technical developers are clueless about web content development and online SEO marketing. This is the main reason most websites, large and small, are not as effective as they should be.
Although it goes against conventional wisdom, home pages can be developed as strong sales landing pages for PPCs if your company specializes in one product or service.
The free Add This button helps your website in three ways. Your visitors can easily send links to their friends and bloggers. They can also easily save the page to their favorites. And it builds search engine “link juice” that will help your pages rank higher in search results.
Testimonials are powerful selling tools for any company. They’re the next best thing to a personal referral. Capturing great testimonials on video will set you apart from your competitors.
Google and Yahoo’s free local business search services are incredibly friendly to local businesses. They help your business show up on maps and at the top of search pages, even if you don’t have a website!
Remember, every time you add a page to your site, you can add additional keywords/search terms (bait) that will bring someone new to your site. It’s like making your fishing net bigger. A lot bigger.
Free websites are better than nothing and okay for the very short term, but don’t let one lull you into thinking you’ve truly built an effective Internet presence.
For now, it’s safer to build a website with traditional HTML. You can still embed flash technology within your site for animation and flare.
People buy from people … they like! Create a personal “voice” for your website. Think chatting over a morning cup of coffee with a friend.
Now you can offer personalized maps with directions to your store on your website for free!
Use as many words as necessary on a web page to achieve your goals for search and conversion. Just make sure your text is easy to scan and read by using good formatting.
Go to Google Insights for Search to quickly compare keywords when building new pages for your website.
Before you hire any search optimization specialist, see if he or she can explain to you in layman’s terms what you will be getting. Ninety per cent of SEO is easily explainable.
Put every single item you offer on your website and keep it updated daily. Make sure the item is “findable” with good online SEO copywriting.
Your bounce rate is the percentage of visitors who land on a page of your site and then don’t move on to any other page. As you improve your website, your bounce rate will go lower and you’ll see better results.
Some businesses want to put hardly any words on a page, and others want to load up a page with keywords and information.
If the tags for your web pages aren’t written, a search engine algorithm will do it for you.
A fast and easy way to raise your organic search engine rankings is to have a skilled copywriter place various search terms on your key web pages and in their respective meta tags.
Each time you add a page to your website you are casting your net wider to capture customers. And it’s very cost-effective; a once-loaded single web page can capture customers for years and years.
Even if a campaign is performing well, maybe it will perform better with a change. Test your campaigns and track them. You can always quickly go back to the earlier campaign if the new one doesn’t work as well.
Home furnishings retailers need to help the blind “see” their products by including text describing their images. It should be placed near the product.
By capturing email addresses you will be able to plan a consistent program to keep in contact with visitors to your site. And don’t forget to capture the email addresses of your in-store customers, too!
If your customers go online, they want to find exactly what they are looking for just as if they were in the actual store.
Every single time you furnish a room, take some pictures and get some quotes from your customers. Then build a single web page around those elements.
Tips for domain name ownership and renewal.
A picture isn’t worth a thousand words if no one can find your web page. Google suggests 250-300 words per page. Be sure those words are put to work for you by optimizing them for both search and sales.
Make it easy for your prospects to continue down the sales or lead-generation pipeline by providing one to three links at the bottom of each of your web pages.
Think of optimization like putting a phone directory in a household. It helps people find your business. And conversion is like placing a good ad in a newspaper with a premium or coupon.
Twitter is one tool I recommend giving a try. It’s pretty easy and, at the worst, you’ll have a bit of fun.