Easy Furniture Web Tip 211: What Should It Cost To Develop Web Pages?

Furniture World News Desk on 6/7/2015

By Katherine Andes

I often find that owners don’t know how to budget for improving their websites with respect to their page content, which largely involves the writing of their web pages.

To develop or write a web page well enough to make a difference in your marketing efforts, you need a “custom” approach that’s careful and thoughtful, not slapped together.

I’ve found that developing good web pages, optimized for search results (SEO), can average anywhere between $350 and $950 a page. The cost can be higher or lower depending on the depth of information required.

For example, a long sales landing page could cost several thousand dollars. But those types of pages aren’t used in most traditional businesses, let alone the furniture industry.

Let’s put the cost into perspective.

If you take out one large newspaper or magazine ad, it can cost you $750 to $1500 or more for one insertion. Then you have to pay the same amount again the next time you run the ad. There may be additional costs for changing the design of the ad. Similar or higher rates prevail for radio and television. A booth at a convention can cost $1500 to $2000 or more each time you attend.

What is different about a web page is that once it’s built, the page can stay on your site working for you daily, monthly, and, even for years with no additional cost.

Easy Furniture Web Tip 211: When compared with other forms of marketing, investing in quality web content is a bargain.

Katherine Andes specializes in web content development and copywriting for SEO — including page customization for storefront and franchise web sites. Visit her website BetterWebSales.com or phone her at 559.589.0379.

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