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Easy Furniture Web Tip 204: What A Great Website Must Do

Furniture World News Desk on 1/27/2015

By Katherine Andes

Even though my work is 99% website projects, I’m under no illusions that your website is of the first importance for your furniture retail business.

There are several things that precede the importance of your website:
  • A physical store well merchandised.
  • A good name or reputation.
  • Knowledgeable, friendly staff.
  • Good signage.
  • Great location.
Once all those things are in place, your attention should turn to having a furniture website that communicates the precise same values as the above. Your website should …

  1. Include content that is well merchandised — laid out logically, attractively, and user friendly.
  2. Demonstrate your good name through testimonials and/or reviews.
  3. Have a knowledgeable and friendly “voice” in the written content.
  4. Attractive “signage” via your graphics.
  5. Great location. Is your content optimized for search engines so that you are easily found on a Google search? 

Easy Furniture Web Tip 204: A great website mirrors the positive assets of your furniture retail store.

Katherine Andes specializes in web content development and copywriting for SEO — including page customization for storefront and franchise web sites. Visit her website BetterWebSales.com or phone her at 559.589.0379.
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