Easy Furniture Web Tip 199: Keep Web Content Writer in the Loop
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By Katherine Andes
Imagine your interior design department has just been hired to decorate an entire house. Your organization brings all its talent, experience, and wisdom to the project.
The result? You create rooms they love. They tell you how happy they are and pay you well.
Two years later, you visit their home and are distressed to see significant changes that just don’t work
. Sure, any owner is going to have new pieces they want to introduce to a room, but some items are just wrong.
As a web content writer, that’s the way I feel when one of my clients significantly changes the content of a page
and doesn’t consult me.
I totally understand that a client may wish to update content to better reflect current offerings and services. But when he does it — without consulting me — serious problems occur:
- New offering or content is not clearly stated
- New offering or content is not written in a compelling fashion
- Keyword phrases that were embedded in the original copy for search engine optimization are destroyed without being replaced
- Ditto with title and description tags
- Images are not properly tagged for SEO
- Spelling errors
- Grammar errors
- Poor layout
- Style inconsistencies
The above means less traffic, poor engagement with visitors, and fewer visitors covert to customers.
Easy Furniture Web Tip 199:
If you change the words on your website, do let your web content writer review your changes.
Katherine Andes specializes in web content development and copywriting for SEO — including page customization for storefront and franchise web sites. Visit her website BetterWebSales.com or phone her at 559.589.0379.
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