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Easy Furniture Web Tip #149 - Which comes first? The keyword phrase or the topic?

Furniture World News Desk on 5/21/2012

By Katherine Andes

When you are adding an article or blog post to your website that you wish to optimize to bring more organic search traffic, should you think first which keywords to use or which topic to use?

It really depends. If you have an in-depth strategic SEO plan in place, then you might want to research which keyword phrases get the most traffic and then develop articles around them. However, that can get tedious very quickly and lead you to just not writing the articles or blogs at all.

Another way is simply to write on topics of current interest to you. If they are of interest to you, you will be more motivated to write. Also, they will likely be of interest to your readers because they are often more timely and relevant.

Once your article is drafted, revised, and polished, take a look at the theme. What is the article about? Pick out those theme words; they are your keyword phrases. Then go to the Google Adwords Keyword tool and insert them in the search field. It will look like this …

Submit your keyword phrases and Google will tell you how many searches your keyword phrases got in the past month. Google will also give you similar or related terms. It will look like this …

You may find that a similar term got significantly more searches. If so, it’s simple to go back into your article and replace your original keyword phrases with your new ones. In the example above, the results suggest using the phrase “how to polish wood.”

Make sure you place whichever keyword you select in your article several times, but don’t overdo it. Try to get the keyword phrase in your title as well. I say “try” because sometimes a catchy title is better than one with a keyword phrase in it.

Easy Furniture Web Tip #149: It’s perfectly fine to research your keyword phrases after you’ve written an article or blog.

Katherine Andes specializes in copywriting for SEO and web content development — including page customization for storefront and franchise web sites. You can phone her at 559.589.0379 or email at Kathy@AndesAndAssociates.com.
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