Over 153 Years of Service to the Furniture Industry
 Furniture World Logo

Easy Furniture Web Tip 231: Developing Web Content with Whack-A-Mole Creativity

Furniture World News Desk on 8/22/2016

By Katherine Andes

As a web content developer, I am very organized. When I take on a new project I systematically set to work. The first phase involves deep research to get all the information I could possibly need to complete the project successfully, like …

  • Nature of Business
  • History of Business
  • Background of Key Staffers
  • Services Offered
  • Products Sold
  • Features of Services / Products
  • Benefits of Services / Products
  • What problems do the company’s products and services solve?
  • What is the proof? Awards, Certifications, Testimonials.
  • Warranty / Guarantee
  • Competitor Evaluation
  • Keywords Used in Searches
  • And more!

The idea is that with this “bible” of information, the writing should go easily.

But it doesn’t. After all of the prep work, every time I face the blank screen, I flounder. And every time, I think, “Okay, Kathy, you’ve finally taken on a client you can’t write squat for.” I seriously feel hopeless.

Of course, I’m wrong … or else I still wouldn’t be in business after all these years.

This problem is like a whack-a-mole. It comes up each and every time I take on a new project.

Over the years, I’ve learned to mentally say, “Okay, there’s that feeling again; it’s not real; move on.” And I just keep working. Usually, I get going by writing anything. It doesn’t matter if it’s lousy. Or I might write something easy like writing the footer. Before I know it, things are flowing.

The reason I’m telling you this story is to allay any fears you may have when you sit down to write some content. It could be your bio or a page about how you helped a client resolve a room design difficultly. If I, a professional writer, can lose confidence, please go easy on yourself when you experience the same thing.

Easy Furniture Web Tip #231: When you sit down to write web content, it’s perfectly normal to “flounder.”

Katherine Andes specializes in web content development and copywriting for SEO — including page customization for storefront and franchise web sites. Visit her website BetterWebSales.com or phone her at 559.309.2940
Easy Furniture Web Tips

Articles in Easy Furniture Web Tips