Easy Furniture Web Tip 234: Video Fatigue on Facebook? Why a Good Graphic Might be Better.
Furniture World News Desk on
By Katherine Andes
The trend on social media over the past year or so is for users to post amazing videos in their newsfeeds. Heck, I even had a video go viral
on Facebook with over four million views.
Yet, today, when I’m on my Facebook page, I find myself scrolling past one video after another. These videos are labeled, “awesome,” “must-see,” “you won’t believe this,” and, even, “get out the Kleenex.”
Who has the time? Not me. And, frankly, I’m just not that interested anymore in hearing a four-year-old sing Puccini.
Most videos in my feed are not commercial; but occasionally a company comes up with a terrific video. And I scroll past those as well.
Don’t get me wrong, I’m all for terrific videos whenever a provider can make one; I just don’t think folks need to think that “everything today is video,” and that other types of posts won’t work as well.
I have noticed that a captivating commercial graphic with a good offer will still attract my attention and cut through the clutter. For a furniture store, it might be a beautiful living room arrangement with a simple $500 off for Facebook users.
A graphic may even be better than a video as it gets the message to me quickly and I don’t have to click on the video and wait for it to play out.
Easy Furniture Web Tip #234: A good graphic with a good offer may be better on Facebook than a video.
Katherine Andes specializes in web content development and copywriting for SEO — including page customization for storefront and franchise web sites. Visit her website BetterWebSales.com or phone her at 559.309.2940
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