Organic Mattress Retailing Series - Part 15: Not Sure How to Attract Organic Customers?

Furniture World News Desk on 8/11/2024

Are you unsure how to attract shoppers who are "organic minded" or "organic curious?"

It’s all about the education. Organic-minded consumers want to be sure the organic mattresses retailers offer are “the real deal.” Organic-curious consumers are likely wondering if it’s as comfortable as non-organic mattresses they’ve seen advertised and if they are worth the cost. Here are tips to attract both types of customers:

1. Showcase Certifications: Display certification logos prominently in your store and on your marketing materials. Educate your staff on what these certifications mean and why they matter so they can confidently share this information with customers.

2. Provide In-Store Experiences: Allow customers to experience the comfort of organic mattresses firsthand. Create inviting, comfortable spaces where they can lie down and feel the difference. Also, consider holding educational events to showcase the benefits of organic.

3. Offer Flexible Payment Plans: Partner with financing companies to offer flexible payment options, making it easy for customers to invest in an organic mattress.

4. Leverage Influencer Marketing: Collaborate with influencers who are passionate about health and sustainability. Their authentic endorsements can help drive traffic to your store and build product credibility.

5. Engage with the Community: Build relationships with local eco-friendly organizations and participate in community events. This will not only raise awareness of your store but also position you as a committed advocate for health and sustainability.

Conclusion
The shift towards organic products is more than a trend – it's a growing movement fueled by genuine concerns for health, sustainability and quality. As a retailer, you can tap into this vibrant market by combining education, transparency and heartfelt engagement with your customers. Embrace this shift now, or risk being left behind as consumers increasingly prioritize organic and sustainable choices.

To read more articles in this series by Barry A. Cik, CLICK HERE. 

About Barry A. Cik: Barry A. Cik is a Board Certified Environmental Engineer and founder and technical director of Naturepedic Organic Mattresses & Bedding. Since 2003, Naturepedic has been on a mission to protect the lives of families through safer, healthier organic-based products that have a positive impact on the environment. A brand with purpose, transparency, and ethical practices, Naturepedic is the recipient of many certifications and is highly respected by numerous health and environmental organizations (https://www.naturepedic.com/certifications) and is an EPA Green Power Partner. Since its inception, Naturepedic has been a consistent and generous advocate and supporter of NGOs and nonprofits advocating for the “Right to Know” about what is in the products that people bring into their homes.

Organic Mattress Retailing

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