Organic Mattress Retailing

Article series that highlights ways furniture and bedding retailers can profit from organic bedding.

Organic Mattress Retailing Series - Part 8: Proper Organic Mattress Messaging

Bedding retailers who understand the nuances of messaging "organic" will sell lots more of this up-and-coming category.

Organic Mattress Retailing Series - Part 7: Organic Crib Mattress Waterproofing & Hygiene

How a baby/crib mattress can be waterproof, safe, organic, and non-toxic

Organic Mattress Retailing Series - Part 6: Baby & Kids Organic Mattresses

There are two important sub-groups of organic mattresses that have attracted a high level of interest among consumers, presenting an opportunity for retailers to engage with new customers about safety and non-toxicity as a public service, build store traffic and create life-long customers.

Organic Mattress Retailing Series – Part 5: Ancillary Certifications

We will now review other main certification programs that are commonly associated with organic mattresses.

Organic Mattress Retailing Series – Part 4: Toxic Chemicals Q&A

Answers to the seven most common questions asked by mattress retailers who are considering selling and advertising organic mattresses.

Organic Mattress Retailing Series – Part 3: Organic Certification Programs

What is the point of organic certifications such as the GOTS and others? It's to comply with government rules, be transparent and truthful with consumers and avoid possible liability.

Organic Mattress Retailing Series - Part 2: What’s An Organic Mattress?

If you are considering adding organic mattresses to your merchandising mix, it’s best to clarify the claims you make to your customers.

Organic Mattress Retailing Series - Part 1: The Power of Choice

Introduction to a multi-part series on how to merchandise, advertise and sell organic mattresses and bedding to boost margin and incremental sales.

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