Kathy Ireland, CEO of Kathy Ireland Worldwide, (according to Forbes a 1.3 billion dollar privately held company), announced that she has accepted the invitation of Leslie Carothers, Principal of The Kaleidoscope Partnership- a social media conversational marketing firm for the home furnishings industry, to be her guest presenter at her upcoming seminar sponsored by World Market Center Las Vegas on Social Media ROI: Case Studies on Thursday, Sept 17th at 10 am in Bldg.B on the 16th floor in the World Market Forum room.
Ms. Ireland accepted Ms. Carothers invitation because, "When I first started my company, it was the independent retailers that took a chance on my line-an unknown. Many of them were smaller Mom and Dad operations and I will never forget their willingness to risk their inventory dollars to help support my vision. In today’s economy, it is many of these same retailers that are at the most risk and who would benefit the most from understanding the ROI of social media.
“By sharing my story of why I first started using Twitter and then how I came to understand the value of Twitter to my business, I hope to be able to help the same retailers who first supported me, save their businesses. Free new media tools like Twitter-used consistently and skillfully, can enable retailers to re-allocate a portion of their marketing dollars and save jobs.”
Ms. Carothers says, “I am deeply honored that Kathy has accepted my invitation to be my guest presenter. I've never met her in person and she is not my client. We met through Twitter and have developed a friendship there that allowed me to ask her if she would be willing to help independent retailers understand how valuable Twitter has been to her ability to raise money for the charities she supports as well as her business. Our intention is to provide the hard numbers and evidence the home furnishings industry needs, to help companies adopt social media techniques and take action now to save jobs.”
ABOUT kathy ireland Worldwide:
kathy ireland Worldwide® (KIWW) is the design and marketing firm founded in 1993 by CEO and Chief Designer, Kathy Ireland. Our products can be found at http://kathyireland.com
The mission of KIWW® is “…finding solutions for families, especially busy moms.”™
Forbes Magazine reports that KIWW® is a design empire which grosses over 1.4 billion dollars annually in retail sales. KIWW® products include flooring, rugs, home furniture, office and entertainment furniture, outdoor furniture, cabinetry, lighting, decorative accessories, window coverings, bedding, mattresses, candles, apparel, jewelry, hand painted porcelain, top of bed fashions, leather, ceiling fans, permanent florals, bath accessories, wall paper, skincare, socks, fresh cut flowers, clocks, picture frames, table top items, candle holders, ornaments, tote bags, lunch totes, tote weekenders (soft overnight bags) and wick snipper, cords, tassles, braids, tassle fringes, tiebacks, beaded fringes, shelving and storage units and wall décor (to include framed print images and mirrors).
In 2000, KIWW® began expanding its mission with the addition of collections that include experts as design ambassadors. Acafe by Chef Andre for cooking and entertaining and JduJ cultivated by Nicholas walker for all forms of garden inspirations.
ABOUT The Kaleidoscope Partnership
Founded in 2002 by principal, Leslie Carothers, The Kaleidoscope Partnership provides social media conversational marketing strategy, implementation, training and execution services to the home furnishings and related industries. Ms. Carothers has been in the furniture business for over 26 years. Her website is http://tkpartnership.com
Current clients include Cargill’s BiOH Polyols division (http://experiencebioh.com )-manufacturers of soy based polyols used by the flexible foam industry to replace a portion of the oil based polyols used in flexible foam production and Shine Home (http://shineeveryday.com) -manufacturers of modern, kid-friendly furniture with a touch of glam specified extensively by interior designers and hotels and most recently featured on the June cover of Metropolitan Home.
Ms. Carothers speaks and writes widely for the home furnishings industry on social media. For the past 5 years, she has written http://furnituretoday.com ‘s “Retail Ideas” blog and is also the author of the “Technology and Retail” columns featured monthly in Furniture World magazine for the past 18 months and archived at http://furninfo.com under the link “marketing.”