By Katherine Andes
The focus of search engine optimization (SEO) is to get higher rankings on search engine results pages.
This is certainly desirable. If you don’t show up on the first one to three pages, your chances of having your prospect click through to your site greatly diminishes.
SEO clients are often pleased when they get SEO ranking reports that their site is now high on Google. And they sit back and wait for the customers to roll in.
But high rankings alone are not enough. Far from it.
If you put all your focus on high rankings and neglect your key website pages, you will be disappointed with your results.
That’s because when your prospect clicks through to your site, she wants to find what she’s looking for … fast!
Whether she just wants information or to purchase now, if she doesn’t find it, she is likely to click away … even faster!
The best SEO combines both search engine optimization and visitor conversion.
A creative SEO specialist can assist you in getting higher rankings and ensuring key website pages are laid out and written effectively. Then more of your prospects will take the action you desire.
Easy Web Tip #59: High rankings matched with poor website pages means no sales. Improving your SEO should always be combined with improving your individual web pages.
Katherine Andes is a consultant who specializes in web content development, including search engine optimization, and landing pages — especially in the home improvement market. You can phone her at 559.589.0379 or email at kathy@andesandassociates.com.