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Most Recent Marketing Articles

Furniture Library Debuts Hadley Court Center For Design Collaboration
Volume 144 NO.5 September/October,  Furniture World Magazine

The Hadley Court Center for Design Collaboration is a high tech meeting room where designers, students, manufacturers, academics, industry associations and local High Point civic and cultural organizations can collaborate on projects, hold seminars, meetings and educational events.

EDITOR’S CORNER
Volume 144 NO.5 September/October,  Furniture World Magazine

Formula For Success: Become Relevant

Marketing Articles

Published 2004 - 2014

Sell More Rugs Than You Ever Thought Possible  - 9/29/2014

Thoughts and success strategies from rug experts for retail furniture store owners, buyers and sales professionals.  

Retail Success Story: Critelli’s Furniture - 100 Years Done Right  - 9/29/2014

Critelli’s makes a big deal of it’s centenary celebration.  

EDITOR’S CORNER  - 9/29/2014

Formula For Success: Become Relevant  

Furniture Library Debuts Hadley Court Center For Design Collaboration  - 9/29/2014

The Hadley Court Center for Design Collaboration is a high tech meeting room where designers, students, manufacturers, academics, industry associations and local High Point civic and cultural organizations can collaborate on projects, hold seminars, meetings and educational events.  

Better Bedding & Mattress Sales Series: Money Under Your Mattresses  - 7/9/2014

How Gardner’s Mattress & More turned a fax offering into a profitable Sign Sleep Dream promotion.  

Win At the Name Game!  - 7/8/2014

The last line on the theme song for TV sitcom Cheers went something like, “You want to go where everyone knows your name”. Here are simple inexpensive ideas for keeping your store’s name front and center.  

Retail Success Story: Kane’s Furniture  - 5/22/2014

Kane’s, now the 43rd largest furniture chain in the United States has a history of managing the bottom line.  

Retail Success Story: Toms Price  - 3/17/2014

A case study on thriving through four generations. Chicago area based retail chain shares secrets on how they’ve stayed successful when so many mid to high-end stores have not.  

Big Time Social Media Bottom Line Boost - Part 2  - 3/17/2014

To stand out from the crowd you must become the most trusted authority on home furnishings and mattress sets in your marketing area. You must learn to tie peripheral type E beliefs to deeper type D authority figure beliefs as described in this article.  

EDITOR’S CORNER  - 3/17/2014

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