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Most Recent Marketing Articles

Connect With The HENRYS
Volume 147 NO.3 May/June,  Furniture World Magazine

How to connect with this large, highly niched target market, to increase traffic and boost sales.

Retail Success: The RoomPlace
Volume 147 NO.3 May/June,  Furniture World Magazine

Starting with a push cart in 1912, The RoomPlace has grown to include 25 stores and 700 employees.

Marketing Articles

Published 2004 - 2017

Retail Success: The RoomPlace  - 6/1/2017

Starting with a push cart in 1912, The RoomPlace has grown to include 25 stores and 700 employees.  

Connect With The HENRYS  - 6/1/2017

How to connect with this large, highly niched target market, to increase traffic and boost sales.  

Point-Counterpoint: A Millennial Myth?  - 3/29/2017

Is this promising demographic target being over-hyped by marketers in the furniture industry?  

Design & Designer Series  - 3/29/2017

An interview with award-wining designer Todd Bracher about design, consumer & retail trends.  

Principles of Influence  - 3/29/2017

Six important promotional ideas to get your customers to say "yes!" based on the writings of Dr. Robert Cialdini.  

Retail Profile: Park Home  - 3/29/2017

Retailer combines and renovates stores, adds categories, while providing seamless customer service.  

Home Hungry HENRYs  - 12/28/2016

These are the prospects that have the demographic profile to buy furniture and home accessories right now.  

Point-Counterpoint: Celebrity Licensing  - 12/28/2016

Is all the licensing of celebrity furniture lines in the home furnishing’s category worth the cost?  

Retail Success: FFO Home  - 12/28/2016

Interview with top 100 retailer FFO Home, “Where great quality lives for less!”  

Take Your Retail Show On The Road  - 12/28/2016

A discussion of the kinds of show opportunities out there for retailers.