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Most Recent Marketing Articles

EDITOR’S CORNER
Volume 145 NO.1 January/February,  Furniture World Magazine

A Positive Tipping Point For Furniture In 2015?

Help Today’s Design Focused Customers To Buy From You
Volume 145 NO.1 January/February,  Furniture World Magazine

Adapting your store to meet the expectations of todays design focused customers requires an understanding of four major influences on their shopping and buying behavior.

Marketing Articles

Published 2004 - 2015

Retail Success Story: Great American Home Store  - 12/30/2014

Fast growing Memphis, TN based retailer has passion for the industry and sweats the details.  

Are You Marketing Like It’s 1987?  - 12/30/2014

It has never been easier to take market share from competitors as it is right now in 2015! And here’s why.  

Help Today’s Design Focused Customers To Buy From You  - 12/30/2014

Adapting your store to meet the expectations of todays design focused customers requires an understanding of four major influences on their shopping and buying behavior.  

EDITOR’S CORNER  - 12/30/2014

A Positive Tipping Point For Furniture In 2015?  

Get Your Fair Share of Bedding Sales In 2015  - 12/29/2014

In most home furnishings stores 96% of shoppers leave without buying a mattress. Here are 11 ways to do better in 2015.  

The Art & Science of Retail Scents  - 11/21/2014

Research and anecdotal evidence shows that ambient scenting in retail stores improves the customer experience. Precisely how to scent a store, however, requires a lot of thought and attention to detail.  

Sell More Rugs Than You Thought Possible - Part 2  - 11/21/2014

More success strategies from rug experts of vital interest to retail furniture store owners, buyers and sales professionals. The discussion continues (from September/October Furniture World) with an emphasis on retail sales training programs and sales techniques.  

How To Do The Impossible At Retail In 2015  - 11/21/2014

How do you identify and prioritize retail opportunities this coming year? What course of action should you take to do what you now consider impossible?  

Retail Success Story: Schneiderman’s- The Call Of The Couch  - 11/21/2014

Larry Schneiderman, head of the Minnesota-based six-store chain Schneiderman’s furniture talks about his life at retail, what he learned and who he learned if from along the way.  

Sell More Rugs Than You Ever Thought Possible - Part 1  - 9/29/2014

Thoughts and success strategies from rug experts for retail furniture store owners, buyers and sales professionals.  

    
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