Point Counterpoint: Optimistic about 2021?
Published:
1/23/2021
Ed says that he's never been more positive. Bill issues dire warnings and advises retailers to batten down the hatches!
Read Point Counterpoint: Optimistic about 2021?
Point/Counterpoint: The New Normal?
Published:
6/6/2020
Ed says our industry will begin to recover from the Covid pandemic and there will be a new normal. Bill says NOPE!
Read Point/Counterpoint: The New Normal?
Point/Counterpoint: Gross Margin Rescue
Published:
1/4/2020
Direct and indirect retail strategies for rescuing gross margins in 2020.
Read Point/Counterpoint: Gross Margin Rescue
Point/ Counterpoint: Marketing Toolbox For Furnishings Retailers
Published:
7/10/2019
When money is tight, you have to out-think and outsmart rather than outspend your competition. Bill and Ed debate, and rank by effectiveness, retail marketing tools.
Read Point/ Counterpoint: Marketing Toolbox For Furnishings Retailers
Point/CounterPoint: Industry Sales Reps
Published:
1/2/2019
Will traditional representatives even exist 10 years from now?
Read Point/CounterPoint: Industry Sales Reps
High Point Market Point/Counterpoint
Published:
9/22/2018
Ed Tashjian and Bill Napier duke it out over the future of the High Point Market.
Read High Point Market Point/Counterpoint
Technology Point/Counterpoint
Published:
7/4/2018
Everybody is buzzing about VR/AR. Will the early adapters . . . the Amazons, Wayfairs and Frontgates eat your lunch?
Read Technology Point/Counterpoint
Point/Counterpoint: The Times They Are a-Changin'?
Published:
3/23/2018
Bill says, follow the money to the Baby Boom generation. Ed says “The Times They Are a-Changin'”.
Read Point/Counterpoint: The Times They Are a-Changin'?
The Evolution of Furniture Websites… or Lack Thereof
Published:
3/23/2018
While retailers have slowly embraced furniture websites and made changes, they’re still not engaging online visitors like they should be.
Read The Evolution of Furniture Websites… or Lack Thereof
Point/Counterpoint: Do Manufacturing Brands Matter?
Published:
1/14/2018
Bill says, furniture brands don't matter anymore. Ed has a more nuanced view. Both say it's the Elephant in the room.
Read Point/Counterpoint: Do Manufacturing Brands Matter?
Unpacking Digital Marketing Hype
Published:
11/29/2017
Are unsubstantiated marketing promises and digital marketing fraud wasting your precious ad dollars?
Read Unpacking Digital Marketing Hype
Point/Counterpoint: What Keeps You Up At Night?
Published:
9/23/2017
Bill Napier and Ed Tashjian tell why they are deeply concerned about the future of US home furnishings retailers.
Read Point/Counterpoint: What Keeps You Up At Night?
Buyer Beware – Your Digital Marketing Campaigns Are Likely To Be Full Of Fraud By Click Farms And Bots.
Published:
8/28/2017
For Every $3 Spent on Digital Ads, Fraud Takes $1.
Read Buyer Beware – Your Digital Marketing Campaigns Are Likely To Be Full Of Fraud By Click Farms And Bots.
Point/Counterpoint: How Much Is Too Much Digital?
Published:
7/7/2017
Bill Napier thinks there is too much hype about digital-only retail marketing. Ed Tashjian takes a more nuanced view.
Read Point/Counterpoint: How Much Is Too Much Digital?
Point-Counterpoint: A Millennial Myth?
Published:
3/29/2017
Is this promising demographic target being over-hyped by marketers in the furniture industry?
Read Point-Counterpoint: A Millennial Myth?
Point-Counterpoint: Celebrity Licensing
Published:
12/28/2016
Is all the licensing of celebrity furniture lines in the home furnishing’s category worth the cost?
Read Point-Counterpoint: Celebrity Licensing
The Hiring Decision
Published:
11/29/2016
Should you hire employees or independent contractors for key positions in 2017.
Read The Hiring Decision