Point/ Counterpoint: Marketing Toolbox For Furnishings Retailers
Published:
7/10/2019
When money is tight, you have to out-think and outsmart rather than outspend your competition. Bill and Ed debate, and rank by effectiveness, retail marketing tools.
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Point/CounterPoint: Industry Sales Reps
Published:
1/2/2019
Will traditional representatives even exist 10 years from now?
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High Point Market Point/Counterpoint
Published:
9/22/2018
Ed Tashjian and Bill Napier duke it out over the future of the High Point Market.
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Technology Point/Counterpoint
Published:
7/4/2018
Everybody is buzzing about VR/AR. Will the early adapters . . . the Amazons, Wayfairs and Frontgates eat your lunch?
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The Evolution of Furniture Websites… or Lack Thereof
Published:
3/23/2018
While retailers have slowly embraced furniture websites and made changes, they’re still not engaging online visitors like they should be.
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Point/Counterpoint: The Times They Are a-Changin'?
Published:
3/23/2018
Bill says, follow the money to the Baby Boom generation. Ed says “The Times They Are a-Changin'”.
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Point/Counterpoint: Do Manufacturing Brands Matter?
Published:
1/14/2018
Bill says, furniture brands don't matter anymore. Ed has a more nuanced view. Both say it's the Elephant in the room.
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Unpacking Digital Marketing Hype
Published:
11/29/2017
Are unsubstantiated marketing promises and digital marketing fraud wasting your precious ad dollars?
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Point/Counterpoint: What Keeps You Up At Night?
Published:
9/23/2017
Bill Napier and Ed Tashjian tell why they are deeply concerned about the future of US home furnishings retailers.
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Buyer Beware – Your Digital Marketing Campaigns Are Likely To Be Full Of Fraud By Click Farms And Bots.
Published:
8/28/2017
For Every $3 Spent on Digital Ads, Fraud Takes $1.
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Point/Counterpoint: How Much Is Too Much Digital?
Published:
7/7/2017
Bill Napier thinks there is too much hype about digital-only retail marketing. Ed Tashjian takes a more nuanced view.
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Point-Counterpoint: A Millennial Myth?
Published:
3/29/2017
Is this promising demographic target being over-hyped by marketers in the furniture industry?
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Point-Counterpoint: Celebrity Licensing
Published:
12/28/2016
Is all the licensing of celebrity furniture lines in the home furnishing’s category worth the cost?
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The Hiring Decision
Published:
11/29/2016
Should you hire employees or independent contractors for key positions in 2017.
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