Sales Promotion Tips From PMP
Promotional ideas and observations on innovative retail marketing and furniture promotions.
For furniture retailers, "How a Restructuring Sales Generates Profit and Improves Business Performance" (pdf file).
Perhaps now it's time run a renovation sale to promote your new look.
Five ideas for running post-disaster high impact furniture sales promotions.
Many stores are looking for the right model to compete against the big box stores and the internet. Well, here’s one answer.
NOW is the time to get your message out to your customers that you can help them replace lost furniture and carpet but you can’t whisper the message!
This column will look at when and what to say to customers to maintain your store’s brand image during a high impact sale – and to position yourself for continued patronage in the future.
Today’s landlords are talking to furniture owners about running short-term sales (2-6 months) and in some cases only charging enough to cover their taxes and cam charges (some even charge just a % of gross sales!).
Retailers need to plan to restructure the business to align better with the evolving needs of today’s customers and to ensure viability in a highly competitive environment.
Make sure your lenders and other financial advisors are the first ones to learn about your plans for conducting a high-impact sale.
Look at how the major “macro” market forces have impacted your business at the local level. Factor these key shifts into your action plan for 2011.
Immediately assess the “3Rs” in your current business. Use the assessment to begin formulating an action plan for the next six months.
Conduct a financial stress-test to size up your situation in terms of fiscal realities.
Talk with each member of your sales team. Gauge how they’re feeling (motivationally speaking) and whether or not they have the energy and enthusiasm to do the job.
There are three warning signs that can alert furniture store owners to the need to look into the necessity of doing a high impact sale. The first warning sign is poor merchandising/ obsolete inventory.